I got the pleasure of introducing Liquid Works, myself and our 360° content marketing concept to the Russians. The challenge was to install a Marlboro campaign in a country with the strongest anti-smoking laws in Europe.
Political odds but also a lack of knowledge about what public relation in times of web 4.0 is, had been against us from the very first moment – I take it: One hour and 30 minutes of presentation with neither an awesome welcome nor mineral water or a gentle smile. It seemed pretty clear that the reluctant shadow of the ukrainian crisis was our partner at that moment. Nevertheless it was a very interesting experience increasing my intercultural skills – and a real pleasure working with Liquid Works* & Azul Comunicacion.
*My customer and partner Miguel Mesas from Madrid realized a great video to PMI Russia before – enjoy!